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Textile manufacturers sell complex products with multiple variations, technical specifications, and different requirements for retail and wholesale buyers. Buyers need clear access to colorways, yardage options, and performance data, whether they are ordering online or working with a sales rep in a showroom. Shopify supports these workflows with flexible B2B features, structured product data, and multi channel inventory syncing.
This guide breaks down how textile manufacturers use Shopify to manage wholesale catalogs, run showrooms, create PDPs with technical depth, and support both online and in person selling.
Textile manufacturers produce fabrics, materials, and specialized textiles used across many industries. They work with natural fibers, synthetics, blends, and recycled materials to create products that range from upholstery fabrics to technical performance textiles. Their operations often include weaving, knitting, dyeing, finishing, coating, and pattern development.
Because textiles are used in many applications, manufacturers typically serve a wide variety of customers across both B2B and B2C channels.
These customers often require:
This variety makes textile eCommerce more complex than typical retail. Shopify provides the flexibility to handle multiple buyer types, product structures, and ordering methods within one system.
Wholesale buyers expect straightforward ordering, accurate stock information, and access to their approved pricing. Shopify supports this with customer groups, B2B pricing, and unit based ordering.
Manufacturers can assign buyers to groups such as designers, distributors, export partners, or large brands. Each group can have its own pricing or purchasing rules.
Textile buyers often order by yard, meter, or full roll. Shopify supports:
Manufacturers can present colorways and patterns without creating hundreds of duplicate products.
Textile PDPs require clarity at the top of the page because professional buyers want to evaluate price, color, yardage, and sampling options quickly. Below is a list of the elements textile companies typically show above the fold.
Placed visually near the top to avoid clutter.
Textile manufacturers often release seasonal collections and private assortments exclusively for trade customers. Shopify makes these easy to manage with customer specific visibility.
Different buyer groups see different assortments such as upholstery grade fabrics for furniture makers or apparel fabrics for fashion houses.
Showrooms remain essential for textile brands since buyers rely on tactile evaluation. Shopify POS supports in person ordering through real time inventory syncing and custom order tools.
Reps can confirm roll availability or yardage immediately while standing with the buyer.
When buyers select multiple fabrics or request finishing services, reps can build draft orders on the spot.
Showroom teams can log sample requests and follow up with buyers who take swatches or memo cards.
Textile manufacturers often use line sheets, spec sheets, and PDF color cards. Shopify consolidates these materials into one structured digital experience.
Brands can publish:
Textile buyers expect deep technical details. Below is a list of what manufacturers can add to a spec section on Shopify product pages.
Textile businesses manage inventory across multiple locations such as warehouses, showrooms, and finishing rooms. Shopify keeps these locations synced.
Shopify integrates with systems that store:
Sales reps often manage accounts directly. Shopify supports this workflow with tools for on site or remote selling.
Reps view only their assigned buyers and can place orders on their behalf.
Ideal for repeat buyers with predictable needs.
Reps can create orders on tablets during showroom visits or client meetings.
Textile buyers often work with terms, deposits, or traditional invoicing workflows. Shopify supports multiple payment structures.
Wholesale invoices can be sent automatically after order creation.
Shopify provides textile manufacturers with a comprehensive platform for wholesale, showroom, and multi channel sales. From detailed technical PDPs to private catalogs and ERP connected inventory management, Shopify supports the full textile buying process across every channel. Buyers enjoy a consistent experience, and manufacturers gain a centralized system that simplifies complex product data and ordering workflows.
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